Casamigos Collection

When teaming up with Casamigos to develop a range of cocktail mixers and condiments, I was thrilled, as I'm a big fan of their products. Working in the spirits industry has always been a dream of mine, and although Williams Sonoma doesn't produce spirits, this opportunity came pretty close! Collaborations always present the challenge of satisfying both parties. In this case, Casamigos wanted their logo to stand out without overshadowing the WS brand too much. I preserved the integrity of the Casamigos brand by perfectly matching the paper stock to align with their tequila while maintaining clean lines and readability, as I always strive to do. Introducing a band of color for each flavor allows customers to quickly identify which SKU they're purchasing.