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King St Baking Co.
King St Baking Co. is located in New York and is owned by sisters Christina and Olivia Guidera. They contacted me to work together on a packaging design for a brand new line of baking mixes and I jumped at the opportunity! Having sold premade baked goods in specialty grocery stores and various cafes throughout the New York area, they wanted to expand their business to include ready-to-bake mixes. We came up with a clean, elevated design to effortlessly showcase each flavor. I art-directed the photography, giving each box a showstopping image to really stand out on the shelf.
A note from the Christina & Olivia:
"We hired Shayna to do a full design of our baking mixes after seeing some of the incredible work she had done for other brands. She went above and beyond in every way - from designing our packaging, managing the packaging project from start to finish, sourcing manufacturers, directing photoshoots, managing photo editing to make sure everything was done perfectly, copywriting, the list goes on and on. She has such an amazing eye for design and detail and is her work is meticulous. We get so much amazing feedback on our packaging design. She is the best money we have spent in launching our products and we would highly recommend her for anyone who needs help with anything from design and beyond. She always exceeds expectations and offers so much support along the way. She is the best!!!"
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