Cocktail Ingredients

Williams Sonoma previously offered an array of cocktail mixes, yet lacked a unified collection of cocktail ingredients. When the food team proposed this concept, I recognized the importance of infusing it with a sense of nostalgia. I initiated the design process with a vision for the Bitters and expanded this aesthetic to encompass Martini Juice, Amaretto Cherries, and gift sets.

 

The response to this collection was incredibly positive, and it has continued to thrive year after year, with additional products continually joining the lineup. It has undeniably become a resounding success!