Giada

Giada De Laurentiis and Williams Sonoma joined forces to curate a collection of dried pastas and sauces. I had the opportunity to lead and manage the packaging design of this project, working with both the Williams Sonoma teams and the Giada team to curate a modern Italian kitchen collection. It's very challenging working with many departments within the WS brand and also with a collaborator, but this suite turned out to be just what both brands were looking for. A perfect blend of contemporary and artisanal styles.