Woodford Reserve

Williams Sonoma collaborated with Woodford Reserve to produce a premium range of cocktail mixers. As the lead designer, I oversaw the project and facilitated collaboration between our team at Williams Sonoma and our counterparts at Woodford Reserve. Keeping the brand essence in mind for both brands, I designed the packaging to harmoniously blend them together. This can be quite challenging, but I managed to craft a design that seamlessly united the two, resulting in a beautiful blend of Woodford's elegance and Williams Sonoma's artisanal quality. The copper foil detail is my signature addition, of course. This collection's success led to the creation of many other future products and is still a best-seller!